Google - 27Sep2011

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",while the two were attending Stanford University as PhD candidates.

It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for twenty years, until the year 2024. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan – coined by Google engineer Amit Patel and supported by Paul Buchheit – is "Don't be evil".In 2006, the company moved to its current headquarters in Mountain View, California.

Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software, such as its Gmail email service, and social networking tools, including Orkut and, more recently, Google Buzz and Google+. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Google leads the development of the Android mobile operating system, used on a number of phones such as the Motorola Droid and the Samsung Galaxy smartphone series', as well as the new Google Chrome OS,best known as the main operating system on the Cr-48 and also, since 15 June 2011, on commercial Chromebooks such as the Samsung Series 5 and Acer AC700.

It has been estimated that Google runs over one million servers in data centers around the world, and processes over one billion search requestsand about twenty-four petabytes of user-generated data every day.Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerous international Google sites (google.co.in(14) is the most visited site in India, google.co.uk in the U.K, etc.) are in the top hundred, as are several other Google-owned sites such as YouTube (Alexa:3), Blogger (Alexa:6), and Orkut. Google also ranks number two in the BrandZ brand equity database.The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship.

Google公司(英語:Google Inc.,NASDAQ:GOOG、FWB:GGQ1),是一家美國的跨國科技企業,致力於網際網路搜尋、雲端運算、廣告技術等領域。Google開發並提供了大量基於網際網路的產品與服務,其主要利潤來自於AdWords等廣告服務。Google由當時在史丹佛大學攻讀理學博士的拉里·佩奇和謝爾蓋·布林共同建立,因此兩人也被稱為『Google Guys』。1998年9月4日,Google以私營公司的形式創立,設計並管理一個網際網路搜尋引擎「Google搜尋」;Google網站則於1999年下半年啟用。2004年8月19日,Google公司的股票在納斯達克上市,後來被稱為「三駕馬車」的公司兩位共同創始人與出任執行長的埃里克·施密特在當時承諾:共同在Google工作至少二十年,即至2024年止。 創始之初,Google官方的公司使命為「整合全球範圍的資訊,使人人皆可存取並從中受益」(to organize the world's information and make it universally accessible and useful); 而非正式的口號則為「不作惡」(Don't be evil),由工程師阿米特·帕特爾(Amit Patel)所創, 並得到了保羅·布赫海特的支援。Google公司的總部稱為『Googleplex』,位於美國加州聖塔克拉拉縣的山景城。2011年4月,佩奇接替施密特當任執行長。

據估計,Google在全世界的資料中心內運營著超過百萬台的伺服器,每天處理數以億計的搜尋請求和約二十四PB使用者生成的資料。Google自創立開始的快速成長同時也帶動了一系列的產品研發、併購事項與合作關聯,而不僅僅是公司核心的網路搜尋業務。Google公司提供豐富的線上軟體服務,如Gmail電子郵件,包括Orkut、Google Buzz以及最近的Google+在內的社交網路服務。Google的產品同時也以應用軟體的形式進入使用者桌面,例如Google Chrome瀏覽器、Picasa圖片整理與編輯軟體、Google Talk即時通訊工具等。另外,Google還進行了行動裝置的Android作業系統以及小筆電的Google Chrome OS作業系統的開發。

網站資訊分析網Alexa資料顯示,Google的主域名google.com為全世界存取量最高的站點,除此之外,Google搜尋在其他國家域名下的多個站點(google.co.in、google.de、google.com.hk等等),及旗下的YouTube、Blogger、Orkut等的存取量都在前一百名之內。2007年至2010年,Google連續四年蟬聯 BrandZ 全球品牌價值榜首,但在2011年被蘋果公司超越從而屈居次席。在市場競爭中處於領先地位的現實也使Google公司在使用者隱私保護、版權、網路審查等方面飽受爭議。

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